Tuesday, September 29, 2015

Fighting the famous illusion of the "hope in a bottle"-The right regime should be few products, each intended to provide real and lasting benefits.

We are the manufacturer of the products ERBE by Carmen Miraglia sold in the US since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of NorthAmerican Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness

Small and medium size businesses operating in the cosmetic industry should measure their success by how different they are from the larger businesses, that often take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting, and, ultimately, silly claims. 
We are the manufacturer of the products ERBE by Carmen Miraglia sold in the US since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)

Director of NA Operations, Erbe
Sue Fogleman- 
2 WomenDoingBusiness

Big companies do not know people, and, worse, do not care to know people. Rather, they employ the tactics of demographics, psychographics and analytics to reduce everybody to some abstract being, possessing certain needs and assets.

On the other hand, small companies should  be always hands-on, by making simple promises in the form of a highly personal and, so, meaningful message to their faithful clients. The products we propose have to be inspired by our relationships with them.

The majority of  big industry skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in  products studied and developed by many small companies,who are still engaged in an highly ethical production approach. What we’ve found is that chemicals, however cheerily or “scientifically” expressed, achieve only superficial and temporary results. They offer illusions—the famous “hope in a bottle.”

  On the contrary,ingredients used by small companies should  be different. Products they propose shall  put the clients on the right healing track. They have to interact with the client's skin; they have to work deeply because they have to be intended to cure actual dermatological problems. The right regime should be few products, each intended to provide real and lasting benefits.

Small companies 
 committed to producing organic products should mirror themselves in the natural world and the relation to it. They have to come out from a real tradition: for example we come from “The Authentic Italian Beauty Tradition.” We are the descendants of generations of men and women who understood the relationship between real beauty and true health  found in the Earth, and for this reason none of the products made by depersonalizing big companies could ever compete with what we offer.

  We have been surviving the aggressive coming of the manufacturing age because we have been always committed to raising the awareness of a largely ignored past. We have reclaimed the wisdom of our Italian monks, whose healing practices anticipated by centuries what we think of as “modern” today. They are our past, and we are their future.

Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As  former product developers, for other cosmetic companies, we became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. We felt we had to go back to what we knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon our small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.

There are natural “chemicals” deriving from plants and “transformed” into a preservatives or antibacterial that may complete or enhance the functional activity of the plants. Essential oils, in their pure form and extracted in a safe way, are great preservatives and anti-oxidants, if we extract the active principal of the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many plants, once they go under a transformation process may assume a fantasy name, we rigorously select the additives to incorporate in our products. The process of “transformation”, of vegetal origin ingredients, is fundamental to realize our line of products.

 We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. Our suppliers, our graphic designer, our lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.

Everyone knows Chamomile soothes, Rosemary stimulates, Mallow soothes if the gums are irritated, or Calendula cream helps if your skin is flaking dry. In Italy it is our everyday life, we always used natural remedies to cure minor ailments, mixing and blending mixtures of herbs for all kinds of needs. The association of various different herbs in one single product is the key to aim at various skin conditions. These associations and relative ratio of dosages is a precise science and this is what makes all ERBE’sMoisturizers the best appreciated products in our lines. Our skin care products contain a blend of truly precious essential oils and extracts, designed to target a wide range of skin conditions. Our blends contribute in enhancing the skin’s immune system, improve the appearance of dull skin, refresh and rejuvenate, while also delaying signs of aging.

Thursday, September 17, 2015

The ERBE philosophy,as Carmen Miraglia feels to convey it to us.

Ms Carmen Miraglia-Erbe founder

Using herbs for the care of the skin and to heal the body has been a passion of mine for as long as I can remember.As a child growing up in Rome I was exposed to the concept natural to Italians “the concept of natural wellness and beauty”.My family history combined with a strong education in science and growing up with the “Italian beauty” culture provided me with a unique perspective and knowledge.  As I grew older this became a vocation.

I created my formulas 25 years ago with the goal of allowing others to benefit from my vast wealth of knowledge and experience.  I’ve been improving and refining them ever since.  I hope the following synopsis will succeed in illuminating you to the philosophies, properties and abilities of my product line.
 To begin to understand how my formulas heal and protect, a summary of the skin’s anatomy is in  order.

The skin or the Integumentary system is the largest organ of the body.  The surface area for an average adult is approximately 3000 square inches. Its purposes include the following:

        -Provides support for the underlying tissue and organs
    -Regulation of the body’s temperature through the use of blood supply and sweat glands
        -Waste materials are excreted through sweat glands
        -Sensory formation
     -Pigmentation provides protection from damaging ultra violet rays
     -The skin is the primary producer of vitamin D through photochemical action
    -The stratum corneum (the outer most keratinized layer) provides a passive defense against        opportunistic pathogenic organisms

In short the skin acts as a barrier and is the primary organ through which we interact with the world around us.

With all the wonders of the skin and all of it necessary functions it is the most overlooked and under cared for organ of the body.  My ancestors and other earlier civilizations realized this and developed formulas from plants and plant extracts to nourish, enrich, heal and protect this vital organ.

How my formulas nourish, enrich, heal and protect.

The skin is divided into two main structures: the epidermis and the dermis.  The epidermis is the upper layer of the skin and is the first barrier against the elements, dehydration and chemical pollutants.  With overexposure the epidermis becomes thicker and dry causing dehydration, premature aging, loss of elasticity and an overall lifeless appearance.

The dermis or inner layer of the skin is where the cells called melanocytes responsible for the production of pigment reside.  The dermis also contains the fibers responsible for collagen and elastin production which provide strength to the skin.  The dermis also contains the layer know as the stratum germativum which is solely responsible for the production of new cells. Another important layer is that of the hypodermis which contains fatty tissue.  Without proper care this layer becomes thinner over time.  It is important to maintain an ideal status of natural oils underneath the epidermis to prevent fragility of the skin and capillaries.  The atrophy of the production of oils will increase the appearance of deep wrinkles, create dark under eye circles and decrease the elasticity of the skin in general.

The oils used in my production process come from organically grown plants and herbs.  They are processed in a way that allows them to maintain their integrity as the skin absorbs them.  These same formula properties allow the essential oils to reach the underlying and essential layers of the dermis and hypodermis.

What sets my products above other’s

The coming of the manufacturing age brought about many change to our culture.  While everyone benefits from inexpensive mass produced goods there have been negative effects also.  The majority of the products made for the skin today are made from chemicals which are produced to mimic the actions of natural botanical extracts.  While on the surface they may achieve desired results they do not work effectively deep in the derma.  Often times they have negative side effects and can cause more harm then good. 

In summary my formulas and philosophy reflect the need to get back to nature and to re-interpret
 and reintroduce the wonders of tradition.

for more information about our  exlcusively made in Italy skin care line go to