 |
We are the manufacturer of the products ERBE by Carmen Miraglia sold in the US since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products)
Director of NorthAmerican Operations, Erbe
Sue Fogleman-
2 WomenDoingBusiness
2womendobiz@gmail.com
678-708-9294
www.2womendobiz.com
www.erbeusa.com
www.erbeskincare.com
|
Small and medium size businesses operating in the cosmetic industry should measure their success by how different they are from the larger businesses, that often take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting, and, ultimately, silly claims.
 |
| We are the manufacturer of the products ERBE by Carmen Miraglia sold in the US since 1988 (exclusively made in Italy skin care line,handcrafted candles,body/face oils and hair care products) Director of NA Operations, Erbe Sue Fogleman- 2 WomenDoingBusiness 2womendobiz@gmail.com 678-708-9294 www.2womendobiz.com www.erbeusa.com www.erbeskincare.com |
On the other hand, small companies should be always hands-on, by making simple promises in the form of a highly personal and, so, meaningful message to their faithful clients. The products we propose have to be inspired by our relationships with them.
The majority of big industry skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in products studied and developed by many small companies,who are still engaged in an highly ethical production approach. What we’ve found is that chemicals, however cheerily or “scientifically” expressed, achieve only superficial and temporary results. They offer illusions—the famous “hope in a bottle.”
On the contrary,ingredients used by small companies should be different. Products they propose shall put the clients on the right healing track. They have to interact with the client's skin; they have to work deeply because they have to be intended to cure actual dermatological problems. The right regime should be few products, each intended to provide real and lasting benefits.
Small companies committed to producing organic products should mirror themselves in the natural world and the relation to it. They have to come out from a real tradition: for example we come from “The Authentic Italian Beauty Tradition.” We are the descendants of generations of men and women who understood the relationship between real beauty and true health found in the Earth, and for this reason none of the products made by depersonalizing big companies could ever compete with what we offer.
We have been surviving the aggressive coming of the manufacturing age because we have been always committed to raising the awareness of a largely ignored past. We have reclaimed the wisdom of our Italian monks, whose healing practices anticipated by centuries what we think of as “modern” today. They are our past, and we are their future.
Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As former product developers, for other cosmetic companies, we became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. We felt we had to go back to what we knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon our small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.
There are natural “chemicals” deriving from plants and “transformed” into a
preservatives or antibacterial that may complete or enhance the functional
activity of the plants. Essential oils, in their pure form and extracted in a
safe way, are great preservatives and anti-oxidants, if we extract the active
principal of the Lemon, we obtain the “ascorbic acid” used as a preservative
and so on. Many plants, once they go under a transformation process may assume
a fantasy name, we rigorously select the additives to incorporate in our
products. The process of “transformation”, of vegetal origin ingredients, is
fundamental to realize our line of products.
We rely on the
work of family owned business for years who are determined to continue and
maintain a traditional method of manufacturing passed on from generation to
generation. We work very close for over 25 years now. Actually the new
generation is more dedicated to quality, they have chosen to improve and grow
with particular attention to quality and integrity. From our sources of the
plants, their transformation and their employment, we control every aspect of
production, including our packaging and designs. Our suppliers, our graphic
designer, our lab collaborators and I have formed a trustworthy team and by
learning from each other, we create these products that are designed to be
safe, functional and pleasant to use.
Everyone knows Chamomile soothes, Rosemary stimulates, Mallow soothes if
the gums are irritated, or Calendula cream helps if your skin is flaking dry. In
Italy it is our everyday life, we always used natural remedies to cure minor
ailments, mixing and blending mixtures of herbs for all kinds of needs. The
association of various different herbs in one single product is the key to aim
at various skin conditions. These associations and relative ratio of dosages is
a precise science and this is what makes all ERBE’sMoisturizers the best appreciated products in our lines. Our skin
care products contain a blend of truly precious essential oils and extracts,
designed to target a wide range of skin conditions. Our blends contribute in
enhancing the skin’s immune system, improve the appearance of dull skin,
refresh and rejuvenate, while also delaying signs of aging.
Our story and
products on the following link;
