Friday, June 28, 2013

Heavenly Pure site states"Erbe products are the beauty secret for models and celebrities because they work"

Thursday, June 20, 2013

All the secrets hidden in the Italian monasteries.

The"Abbazia di Farfa",a monastery close to Rome.

We have reclaimed the wisdom of our Italian monks, whose healing skin practices anticipated by centuries what we think of as “modern” today. They are our past, and we are their future.

For centuries Italian alchemists and herbalists have relied on healing properties of plants and flowers to heal particular skin conditions and to ameliorate the effects of aging. It is an age-old practice that perhaps hasn’t been improved on.

Growing up in Italy it was customary to be acquainted with the natural healing methods from the folk medicine, everyone knows that Chamomile soothes and Rosemary stimulates. These plants are our foundations applied in the everyday life, including beauty receipts used for centuries and improved overtime. As a former product developer, for other cosmetic companies, I became more and more disenchanted with this world of ordinary formulations with no functional activity but only for commercial purposes. I felt I had to go back to what I knew best, personalized natural formulations, ready to use receipts for beauty and personal hygiene, based on extremely pure ingredients and without additives or chemicals but no shelf life. They were classic preparations previously available only custom made in local pharmacies. Soon my small artisan activity became a business and started researching for the appropriated additives to incorporate in my formulations, without altering or diminishing the effects of the botanical ingredients but, enhancing their efficacy to convey and maintain the properties of our herbs, roots and flowers.

There are “chemicals” deriving from plants and “transformed” into a preservatives or antibacterial that may complete or enhance the functional activity of the plants. Essential oils, in their pure form and extracted in a safe way, are great preservatives and anti-oxidants, if we extract the active principal of the Lemon, we obtain the “ascorbic acid” used as a preservative and so on. Many plants, once they go under a transformation process may assume a fantasy name, we rigorously select the additives to incorporate in our products. The process of “transformation”, of vegetal origin ingredients, is fundamental to realize our line of products.

We rely on the work of family owned business for years who are determined to continue and maintain a traditional method of manufacturing passed on from generation to generation. We work very close for over 25 years now. Actually the new generation is more dedicated to quality, they have chosen to improve and grow with particular attention to quality and integrity. From our sources of the plants, their transformation and their employment, we control every aspect of production, including our packaging and designs. My suppliers, my graphic designer, my lab collaborators and I have formed a trustworthy team and by learning from each other, we create these products that are designed to be safe, functional and pleasant to use.

Everyone knows Chamomile soothes, Rosemary stimulates, Mallow soothes if the gums are irritated, or Calendula cream helps if your skin is flaking dry. In Italy it is our everyday life, we always used natural remedies to cure minor ailments, mixing and blending mixtures of herbs for all kinds of needs. The association of various different herbs in one single product is the key to aim at various skin conditions. These associations and relative ratio of dosages is a precise science and this is what makes all ERBE’sMoisturizers the best appreciated products in our lines. Our skin care products contain a blend of truly precious essential oils and extracts, designed to target a wide range of skin conditions. Our blends contribute in enhancing the skin’s immune system, improve the appearance of dull skin, refresh and rejuvenate, while also delaying signs of aging.

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